Zero Waste Brand Creation and Communications Strategy

ZeroWaste provide a unique waste treatment and processing system. Making recycling easy, supporting landfill avoidance and can create a clean renewable fuel. Our objective was to create a stand out brand in this rapidly developing market. We need to create a landmark brand which cut through the visual clutter and similar product naming in the market sector. The brand had to be multi channel and flexible enough to adapt to different audiences, countries and markets.

It was important the brand resonated with its target audience and didnt fall foul of the 'green marketing' backlash. The brand had real green credentials to offer and it was essential this message hit home hard and fast.

As part of this ongoing project we are creating live action footage mixed with CGI to explain the process and its advantages in an easliy digestible and impact full format. Along with the creation of 'the knowledge' an industry specific resource site to attract specific decision makers and industry insiders to the site and ultimately Zerowaste's system.

More details soon.