Winchester Cars Exhilaration, Seduction and Power

Winchester Cars are a leading UK independent dealership. Marques include Rolls Royce, Ferrari, Aston Martin, Bentley and Lamborghini. We created the original brand 8 years ago and have been innovating ever since. Our work with Winchester spans most of the creative spectrum and is highly regarded in its market.

This campaign was a first in its marketplace. Traditionally independent dealers placed stock based advertising. We created a striking campaign based on the marques Winchester retail. Lifestyle, brand based advertising as opposed to stock response.

The success of the Exhilaration, Seduction and Power campaign led to the creation of a boxed calendar, produced under a new 'ESP' sub brand.