Bauer Group Branding

Bauer Group provide asset management services to high net worth individuals, trusts and funds investing in the commercial property market.

We provide turn key design and marketing services for Bauer across a range of companies in the UK and Switzerland. Including property development focussed service packages; Architectural concept, Planning consultation and Presentation documents, 3d Photo real Visualisation and Animation, Dvd presentations, Brochures, Digital marketing, signage and way finding.

The Bauer Group masterbrand represents their business model: A dual aspect form where one part is interchangable to differentiate between different sub brands. The master form remains constant representing Bauer's core management and financial services, the common feature in each of the sub brands and operations. The clean cut corporate styling is reflected in all literature and communications as shown in the corporate document here. Large areas of colour are used to express sub brand personality, as in this Bauer Swiss example.