Absolute Zero 2009 Website

Absolute Zero create and distribute luxury automotive and associated products. We have worked closely with the senior management team from the outset; brand consultancy, strategy, creative and implementation across all customer touch points in every conceivable media.

The brief was to develop and launch an online presence that positioned Absolute Zero as one of the leading suppliers of luxury automotive accessories world wide. The site is media rich, featuring conceptually strong campaign imagery that conveys individuality and luxury.

At the time of production their new 24" wheel was still in the prototyping stages so we used CGI to recreate the product imagery. The end result is indistinguishable from the real thing. Demonstrating how photo real CGI can be used to market products before final production.

Launch twoseventhree.com